As your local sign company in Boca Raton, FL we often come across common mistakes with outdoor signs for your business. As a business owner or property manager you have a lot on your plate and signage might not be your top priority. However, the impact of bad signage or missed opportunities might be bigger then you think. As a result your company might leave a bad impression and loose potential customers. We have consolidated a list of common mistakes with outdoor signs for business, to help you fix them.
Forget to include your logo
If you are getting a new storefront sign, the chance that you forget to include your logo is not that common, considering a storefront sign is mainly representing your logo. However, most likely your business has several outdoor signs and it happens regularly that a logo is forgotten due to the focus on the message. Adding your logo to every sign you make is crucial to advertise who you are and create brand awareness.
Make the sign too small
A smaller sign looks attractive due to the lower cost, however it might cost you a lot of money in the future if customers are not able to read your sign. Following the sign criteria of your local municipality, always go as big as you are allowed. The more people can read your outdoor signs, the more effective. At Sign Partners we have a dedicated team of in-house designers to design your sign for the best results.
Do not add illumination
If your local municipality and landlord allows for your storefront sign to be illuminated, it’s recommendable. Even if your business operates during daylight only, it’s a lost opportunity to not be visible at night for possible customers driving by. An illuminated outdoor sign is a one time investment, that is inexpensive to run and low in maintenance, while increasing your exposure 24/7.
Forget to maintain your signs
Although many outdoor signs are a one time investment, and don’t require much maintenance, you want to make sure that your sign looks fresh. This is something that doesn’t need to be done on a yearly basis, but if your sign is several years old make sure to have an honest look and review if it might need an upgrade. Perhaps a simple coat of paint or new LED’s can make a big difference and help you to stand out again and leave a professional image of your business.
Don’t have a sign permit
Aiiii this can be really painful! Outdoor Signs for business always require a sign permit from your local municipality. So you want to make sure to work with a sign company that can comply with the local regulations and get an approved sign permit. Sign Partners is state licensed and we are able to help with all your permitting needs for safe and up to code signage.
Outdoor Signs for Business in Boca Raton, FL
Are you guilty of one of the common mistakes with outdoor signs for your business? No worries, as your local sign company, located in Boca Raton we serve entire South Florida for all your signage needs. Give us a call today to get started on your next sign project or to review your existing signage. You can find our contact information here, or fill in the contact form.
