If you’re a business owner looking to make a standout remote location, consider using a pop-up booth. One of the best things about it is that it is eye-catching. Likely you are going to be setting up in a busy location so you want to attract as much attention to your brand as possible. The way to do this is with a booth that is completely branded with your logo and name.
You also want a booth that is easy to set-up. Oftentimes just one or two people are working the convention, trade show or expo. This warrants a structure that can be easily transported and moved short- or long-distances. A pop-up booth is great because it’s convenient and easy to carry. The best booths will have easy-to-fold down capabilities and easy to erect instructions.
Finally, always make your booth informative. Remember that people are busy in today’s world. They are rushing from one place to another quickly so your booth has to deliver your business’ relevant information clearly and quickly. Large print, bold colors and well thought out contrast can all play a huge part in finding the best pop-up booth possible.
Fresh Kitchen’s pop-up booth
One company that perfectly utilized the tool is Boca Raton’s Fresh Kitchen. The restaurant is a premiere location for fast and healthy food. You can find the perfect breakfasts, lunches or dinners here, plus a long list of healthy smoothies and juice blends. There is no better place than Fresh Kitchen to get filled with healthy options. So when the company had to take their brand on the go, what did they do?
They immediately realized the benefit of having a pop-up booth to showcase their brand. The style they chose featured a large table flanked by two retractable banners on either side. The table was fitted with a black table throw with the name of the restaurant in bright white lettering. On the left a 6-foot high banner listed the products offered by the restaurant—juices, smoothies, salads, wraps and the website. On the right, the second 6-foot high banner was custom created with the company’s logo, a spoon and fresh greens. Overall the look was effective at attracting people to come check out what Fresh Kitchen was all about.
Other items to add to your pop-up booth
Having a pop-up booth is a great way to show off your brand to the market. Whether you need it long-term or for a one-time event, it will do the job of calling attention to your products or services. In addition to the booth you saw for Fresh Kitchen, you can add a falcon flag to enhance the display or add a table top retractable banner. Remember that the market is competitive and Sign Partners will help you to communicate your message. That’s why you need tools like these to help you stand out and let the world know what you have to offer!
