Companies that can think outside the box are able to redefine themselves. As things change and companies try to find new and better ways to brand their businesses, staying on the cutting edge of innovation changes the brand associated with the business.
In business shows, for instance, companies compete for the attention of potential clients, and to present a better image than their competitors. This makes it a priority for businesses to have a comprehensive marketing plan in place when attending trade shows. Part of this marketing plan is the use of a profoundly visual custom trade show booth that will promote a business allowing it to compete effectively against other companies that are essentially offering the same products and services, but have a more appealing trade show display.
Traditional Trade Show Booth
Unfortunately, what many businesses consider as a great looking trade show display, are the boring traditional displays of the past. Today, innovative trade show booths are created that infuse color and feature dimensional sign lettering, wall wrap, wall graphic, and much more. One of such visionary products is the trade show booth that was made for Campo Marzio in Miami.
A Non-Traditional Trade Show Booth For Campo Marzio In Miami
Campo Marzio stands for originality, Italian lifestyle and creativity. They are an epitome of style, and have been creating personal and corporate accessories that are a work of art since 1933. Due to their flag ship store in Boca Raton, they got an amazing display with all the trimmings.
The business owners of Campo Marzio do not compromise on style, that is why the trade show booth made for them in Miami was a ground breaking design and extremely stylish. Unlike the traditional booths that you see with a backdrop, this trade show booth was custom designed for the space in Miami. It was installed with dimensional sign lettering made in Campo Marzio’s distinctive vibrant orange.
Installed with help of an install pattern and double sided tape- so it can be re-used over and over again- the trade show display stands out above all the rest.
The wall wrap and wall graphic is also a unique touch that makes the booth outshine all others on display. And what’s really great is that the materials used for the wall wrap/ graphics is re-usable; easy to install and remove.
Trade shows are a huge investment in both time and money. So if you decide to make the investment in a trade exhibition, the first and most important part of your planning is a booth that will stand out. Spending money on a booth that you can re-use for several years is the best option. If price is a factor in your booth selection, then speak to your sign partners to create a custom plan to suit your budget.
