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Category: Industry News

Vestavia Hills, AL – Bard Chatbot Image Creation: What We Know – Marketing News

Fri, March 15 2024 - 12:12 PM
Google Bard, also known as Gemini, is an AI-powered conversational agent designed to engage users in natural language interactions. With its recent addition of image creation capabilities powered by the Imagen 2 model, Bard takes creativity and productivity to new heights. This advancement allows users to request specific images based on their requiremen…

Vestavia Hills, AL – Digital Marketing Tactics for Shrinking Attention Spans

Fri, March 8 2024 - 10:36 AM
With shrinking attention spans and endless distractions, it opens up the question, “How do we market to shrinking attention spans?” The average attention span is estimated to be merely 8 seconds, and it sparks the debate on whether this trend necessitates a change of marketing strategies. However, a closer examination reveals that attention spans might n…

Vestavia Hills, AL – Online Reputation Management – Digital Marketing News

Fri, March 1 2024 - 11:50 AM
The importance of ORM for small businesses cannot be overstated. Positive reviews and a robust online presence can be the difference between attracting new customers or deterring them. Studies reveal that consumers heavily rely on online reviews, with a significant portion placing as much trust in them as personal recommendations. This underscores the cr…

Vestavia Hills, AL – How to Craft Successful Advertising Campaigns – Marketing

Fri, February 23 2024 - 8:23 AM
Marketers face the ongoing challenge of finding innovative methods to attract and engage their audience. Despite these shifts, certain fundamental principles hold true across all marketing channels, dictating the success or failure of advertising campaigns. Disregarding these principles can impede success, regardless of the creativity injected into the c…

Pelham, AL – The Importance of Human Touch in AI Content – Digital Marketing

Fri, February 16 2024 - 11:33 AM
Artificial intelligence (AI) and automation have taken center stage, promising efficiency, scalability, and cost-effectiveness for businesses. While AI technologies offer incredible capabilities, it's crucial to remember that the age-old saying, "a personal touch makes all the difference," still holds true. The human touch remains invaluable, particularl…

Pelham, AL – Google Business Profile Photos Importance – Digital Marketing

Fri, February 9 2024 - 11:17 AM
Why Are GBP Photos Important? The photos you display wield immense influence. High-quality images can significantly impact a user's decision to engage with your business, leading to increased clicks, customer trust, and a positive first impression. For small businesses seeking to distinguish themselves, the GBP becomes a powerful tool. Benefits of G…

CityScoop is the top ranked local business news network in the United States. Established in 2008, CityScoop has been providing local communities with high quality news about local businesses and their most recent projects.

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