Mountain Brook, AL Marketing – Web Accessibility and Customer Experience

In today’s digital world, ensuring your website is accessible to all is not just a moral or legal concern, but a business necessity. With 42.5 million Americans living with disabilities and a whopping 75% using the internet daily, as per (Pew Research Center), inaccessibility means you’re missing out on a significant market segment. Just like you, people don’t hang around on slow, glitchy websites; they leave. The same principle applies to users who encounter accessibility barriers. Consequently, not prioritizing web accessibility can dim your brand’s shine, affecting customer perception and your online reputation, not to mention attracting legal complications.

Web Accessibility: Bridging the Digital Divide

Why was the Internet created in the first place? To connect everyone, regardless of who they are or where they are. That’s the core of web accessibility – making sure nobody’s left out because of their disabilities. It’s about creating a space where information is not just available but truly accessible to everyone, including those with visual, hearing, motor, or cognitive impairments.

So, what does web accessibility look like in practice? It’s an all-encompassing approach, from text that screen readers can narrate for the visually impaired to video subtitles for the hearing impaired, and even intuitive design for easy keyboard navigation catering to various motor disabilities. It’s about a seamless, inclusive user experience that feels tailored, not forced or after the fact.

Why should businesses care, though? Well, aside from it being the right thing to do, web accessibility enhances overall user experience, potentially broadening your customer base. It makes customers feel valued, understood, and respected, encouraging not just one-time visits but fostering long-term loyalty. And let’s not forget, happy, satisfied customers often become brand ambassadors. Their word-of-mouth can be a powerful tool for sustainable growth.

Web Accessibility as a Strategic Advantage

However, beyond just customer satisfaction, web accessibility has SEO perks, improves your standing with search engines, and keeps you clear of legal issues related to non-compliance with standards like the ADA. Moreover, it solidifies your brand’s reputation as socially responsible and inclusive, attributes highly valued in today’s market.

Web accessibility isn’t just a checkbox in your digital strategy; it’s a critical component of your online reputation. It’s about ensuring your user experience is wide open for everyone. Not sure where to start? Reach out to our team for a consultation.

Fusion One Marketing is a full-service digital marketing company headquartered in Birmingham, AL.  Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus to help small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls – More Businesses”.

For any questions about this info or services we provide, please contact us for your Free Digital Consultation.