TheBirmingham CityScoop

Digital Marketing News
Birmingham, AL

Vestavia Hills, AL – How to Craft Successful Advertising Campaigns – Marketing

Marketers face the ongoing challenge of finding innovative methods to attract and engage their audience. Despite these shifts, certain fundamental principles hold true across all marketing channels, dictating the success or failure of advertising campaigns. Disregarding these principles can impede success, regardless of the creativity injected into the c…

Pelham, AL – The Importance of Human Touch in AI Content – Digital Marketing

Artificial intelligence (AI) and automation have taken center stage, promising efficiency, scalability, and cost-effectiveness for businesses. While AI technologies offer incredible capabilities, it's crucial to remember that the age-old saying, "a personal touch makes all the difference," still holds true. The human touch remains invaluable, particularl…

Pelham, AL – Google Business Profile Photos Importance – Digital Marketing

Why Are GBP Photos Important? The photos you display wield immense influence. High-quality images can significantly impact a user's decision to engage with your business, leading to increased clicks, customer trust, and a positive first impression. For small businesses seeking to distinguish themselves, the GBP becomes a powerful tool. Benefits of G…

Pelham, AL – The Evolving SERPs and What to Focus On – Digital Marketing News

The Evolution of SERPs: From Simple Links to Dynamic Results SERPs have evolved from the days of simple blue links to dynamic, information-rich pages that cater to your every query. Here's the scoop: Featured Snippets provide quick answers at the top, local results show nearby options, mobile friendliness is a must, rich media brings multimedia to your sc…

CityScoop is the top ranked local business news network in the United States. Established in 2008, CityScoop has been providing local communities with high quality news about local businesses and their most recent projects.

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Glyna Humm

Fusion One Marketing

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Birmingham, AL 35242, USA

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