How does a sign work? You see it, then you read it. Simple. However signs have proven to be one of the most effective forms of advertising. Not to mention the fact that having an effectively placed sign can make your business look more professional. However all of your signage can quickly become useless if it isn't legible. Not being able to read a sign not only ruins your chance to appeal to customers new and old, but can actually dissuade people from using your business. To learn more about why Legibility is Critical to Sign Effectiveness click here.