An increasingly popular means of hauling equipment for contractors, service companies and tradesmen are fully enclosed trailers. These "Cargo" trailers are most often identified with racing teams and horse trailers, but have evolved into a very useful tool for businesses to haul equipment and tools to job sites. Besides its hauling ability, these trailers also have tremendous value to a business in another way: ADVERTISING.These enclosed trailers can be anywhere from 8 to 24 feet in length and 5 to 8 feet in height. They come with side doors and rear doors, however the majority of the space on the sides of these trailers is blank and often painted a single color, usually white.
Vehicles wraps, or in this case trailer wraps, are one of the most cost effective ways to promote your business and services compared to other means of advertising. According to the Transportation Advertising Council, a division of the OAAA, vehicle advertising generates between 30,000-70,000 daily vehicular impressions. The cost-per-thousand impressions of a television commercial is about
0-25, a radio spot is around
0 per thousand, outdoor billboards come in at around $5 per thousand while vehicle/trailer wraps are around $0.35 per thousand impressions. It's hard to match that value from an advertising standpoint.
Data from The Traffic Audit Bureau (TAB) says that:
• 92% of people notice AND READ graphics on wrapped vehicles
• 75% of consumers develop impressions about a company based on a vehicle wrap
• 30% of consumers will make a buying decision based upon impressions gained from a wrapped vehicle.
Whether you are traveling down the road to and from work sites or parked in front of a customers home in a neighborhood or commercial property, why not let your trailer provide an advertising bonanza for your company. The team
360 Signs can help you wrap you trailer and can even help you with a creative design that will help you really stand out. Call them today for a quote at (512) 442-2900.
