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Signage Education | The Power of Advertising with a Vehicle Wrap

SYNOPSIS: Car wraps have emerged as an affordable and effective alternative to traditional advertising. Instead of paying top dollar for a 30-second television commercial or a one-month highway billboard advertisement, you can purchase a solution that lasts fo
BY: ,
Car wraps have emerged as an affordable and effective alternative to traditional advertising. Instead of paying top dollar for a 30-second television commercial or a one-month highway billboard advertisement, you can purchase a solution that lasts for years for a fraction of the cost. Vehicle advertising allows you to turn your car, van, or box truck into a moving billboard for your business. With an eye-catching design and detailed messaging, a vehicle wrap gives brand exposure to thousands of potential customers, whether you're driving on the highway or parking in areas with heavy foot traffic. The primary benefit of using car wraps is that they provide the lowest cost per impression of any advertising method. Both the American Trucking Association and the Outdoor Advertising Association of America (a nonprofit group that tracks advertising statistics) indicate that vehicle wraps cost about
per thousand impressions (CPM). Compare that to
CPM for static billboards or
2 CPM for a one-day quarter-page newspaper ad, and it's no wonder that the vehicle wrap industry is steadily growing. This potential exposure for your business can be valuable, but it comes at a cost. Quality vehicle wraps start at
,000 to $3,000 and can increase, depending on the size and model of the vehicle and the design you choose. Some benefits to a vehicle wrap are:

• Significant exposure - According to studies from the Traffic Audit Bureau for Media Measurement (TAB), a vehicle wrap can generate 30,000 to 70,000 views per day. • Long-lasting - Applied wraps typically last three to five years, allowing you to get the most for your investment. • Protects finish - A wrap can help preserve a vehicle's finish without hurting the resale value. Some customers even purchase one-color wraps in lieu of repainting their vehicles. • Easy removal/repair - A professional installer can cleanly remove a wrap and eliminate all traces of the installation. If you need to make changes to an existing wrap, the installer only needs to replace individual panels. • Exclusivity - Get the full benefits of advertising your business without sharing space with other advertisers (as you would with promotional mailers or rotating billboards). • No bidding process - You'll have no competition with other businesses to advertise in prime locations. • Increased visibility for frequent drivers - Mobile advertising becomes increasingly more valuable for companies that put vehicles on the road frequently (such as service companies or delivery companies).

In addition, you can choose to fully wrap your vehicle or wrap only a portion: • Complete wrap - Covers the entire surface of the vehicle. Includes perforated window film (known as "window perfs") that covers glass surfaces without impacting the driver's visibility. • Half wrap - Covers half the sides of the vehicle and extends around the back. Half wraps may also include a logo for the hood. • Window graphics only - Graphics printed on window perfs. • Vinyl lettering/spot graphics only - A simple and inexpensive solution that may include 1 to 2 colors, a company logo, and/or a call to action on the side of the vehicle. Whether you are a large company with big budget advertising plans or a small company looking for effective ways to promote your business, vehicle wraps are a method that should be considered. At 360 Signs, we can help you create effective artwork to apply to your vehicle or utilize your existing advertising and branding to give you increased visibility and promote your business or services. Contact us at www.360signs.com or (512) 442-2900 to get started today.

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Austin, TX

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