Who provides the design for our sign? Effective design is a critical success factor for your sign. Regardless of whether it is a simple banner or a large monument sign, the sign must be designed correctly to deliver your message, meet your budget, last as long as required, and look good. In some cases clients have access to in-house or third party graphic artists. They can certainly help with logos, marketing messages, and other brand standardization work such as color selection. Where the sign company designers can really help are to take the company name, tag line, and marketing message and turn it into an effective sign. What looks good on a brochure or a business card doesn't always work on a large sign or vehicle. Turning logos into large 3 dimensional signs also requires detailed knowledge of the materials available for making the sign and how the sign will be constructed and installed. Sign designers have to understand the materials being used, the useful life of the sign, the environment that the sign will be used, the engineering of the installation, and providing for future service. Electrical signs must be designed to meet U/L safety standards. Exterior sign designs have to conform to all city or municipal regulations as well as the many restrictions that landlords impose on tenants. All of this and designers must insure the design meets the client's budget. So, when you are choosing a sign company, assess the capabilities of the designers, they can have a significant impact on the success of your sign project.  Contact the team at 360 Signs if you need help with your sign design.