What do I need to do to get ready for my sign to be made?

There are three key things you need to do to get ready to invest in a new sign. Set a goal, size your budget, and identify your team. What you are trying to accomplish with your sign? Attract customers or visitors to your business? Help people navigate your campus? Improve your image? Sell more products? Signs can be a significant benefit for any business. In some cases it can make or break your business. Having a firm goal will enable you to value the business benefit, hopefully the extra dollars that you will make. Having a firm goal will also help guide your budget decision. If you know how much the sign will make for your business, it's easier to figure out how much to spend on it. Many signs should be viewed as a marketing investment not an operating expense. And, in tough economic times, signs can give you the biggest bang for the buck. Having a budget will also help you guide the sign company your work with to a solution that you can afford. It is like working with an architect to design a house. Without guidance you can end up with a mansion you can't afford or a shoebox that doesn't meet your needs. Finally, identify who will be involved in the sign buying process. If you are in a small company it might be the owner or president. In a larger company it could be a project team or local manager. If you have in-house graphic designers, you can save time and money by using them on the front end of a project. Will you provide project management support or do you want 360 Signs to manage the project turnkey. Internally, you need to decide who and how the final decision will be made. This will save you a lot of time and will enable you to reach a decision more quickly and therefore get your new sign more quickly.