Are you about to order vehicle wraps for marketing purposes? Make sure you know everything about them.
When it comes to marketing tools, vehicle wraps are one of the most effective methods. Unlike other marketing tools, digitally printed vinyl wraps are relatively new and with new advancements, there is a lot of misinformation about this marketing tool. Some people think that vehicle wraps damage the car’s paint, while others think they are expensive. In this article, we shall debunk the most common myths about vehicle wraps.
So, let’ begin.
Myth # 1: Leased Vehicles Can’t Be Wrapped
Using vehicle wraps on a leased vehicle isn’t an uncommon practice. There are so many companies that use vehicle wraps on leased automobiles. Furthermore, some cars are delivered directly to the sign company so that they can be branded. All of these vehicles come with a fresh coat of paint, and contrary to popular belief, the application of vehicle wraps doesn’t damage the paint job. However, before having a leased vehicle wrapped, make sure you go through the lease agreement.
Myth # 2: Vehicle Wrap Damages Paint
As discussed in the previous paragraph, one of the most common misconceptions about vehicle wraps is that they damage your car’s paint. On the contrary, if your car is newly painted, the vehicle wrap will protect your car’s paint against sunlight and other harmful elements. Before having the vehicle wraps applied, make sure the car’s body is inspected for dents, damaged paint and bruises. These flaws hinder the application of vehicle wraps, and removal of wraps can further damage the paint.
Myth # 3: Vehicle Wraps Are Costly
Well, there is no conclusive answer to whether or not vehicle wraps are expensive. The cost of your vehicle wraps depends heavily upon the nature of your business and the shape and size of the vehicle used. However, one thing is absolutely certain. Unlike other forms of paid, owned or earned media, vehicle wraps grab the most attention, especially when you take into account the cost. With vehicle wraps, you are not bound to buy air time by paying an excessive amount of money to media investment companies. Investing in vehicle wraps is a one-time cost, which continues to pay off, as long as the vehicle is one the road.
Myth # 4: Vehicle Wraps Are Unsafe on the Windows
Lastly, a majority of people believe that vehicle wraps aren’t suitable for the windows and deriving with them can be dangerous. Vehicle wraps applied to the windows have small holes in them, which makes it easy for you to see through them. Furthermore, these wraps are applied to the side windows instead of the windscreens.
The vehicle wrap is one of the easiest means of introducing your brand and the related information to your targeted audience. Vehicle wraps are cost-effective, durable and protect the body of your car from dirt, dust, sunlight and rainwater.