Do customers have a hard time navigating through your workplace? Maybe you can help them with these wayfinding signs.
Try putting yourself in your customers’ shoes. Imagining that you are a first time visitor, does it seem difficult to navigate through your workplace? If you have answered yes to this question, then your customers probably feel the same way when they visit your workplace for the first time with no wayfinding signs to guide them through. In this article, we shall take a look at 4 common wayfinding signs that you must have in your workplace.
Let’s break it down.
- Identification Signs
- Themost common type of wayfinding sign is a directional sign. It serves as a wayfinding landmark and notifies you when you reach a place. Your job is to make sure that your identification signs are clear and straightforward. By keeping these signs simple, you will let your customers know whether or not they are in the right place.
- Informational Signs
Now that we have discussed identification signs, let’s talk about informational signs. Unlike identification signs which are to the point, these informational signs are far more detailed. Informational signs are perfect to place in areas that are frequented by numerous people throughout the day. You can place these signs in lobbies, atriums, entrances, and waiting areas. These signs should be self-explanatory.
- Directional Signs
As the name suggests, the purpose of directional signs is to help people go where they need to go. It wouldn’t be wrong to say that directional signs act like an invisible hand guiding your way one step at a time. They are perfect for areas that receive heavy traffic and there is no specific direction for you to walk into.
If you are unfamiliar with your surroundings, directional signs will help you out. Directional signs come in the form of plaques or have colored lines with arrows, showing you where to go. One of the most crucial components of directional signs is continuity. So keep that in mind, when you are designing your signs.
- Regulatory Signs
Another effective wayfinding sign is a regulatory sign. A regulatory sign signifies safety and liability concerns and sets boundaries. The purpose of having regulatory signs on your premises is to ensure privacy expectations and safety standards are not ignored. Regulatory signs are big, and the font of the text is bold, which makes them hard to miss.
To make the most of wayfinding signs, you should use different wayfinding signs together. Regulatory signs will keep your customers out of restricted areas, while directional signs will help them reach the place they wanted to find. Similarly, informational signs combined with regulatory signs will ensure that your customers behave in an expected manner on your premises.
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