One of the best and most impressionable ways to attract the attention of customers and guide them toward your business is through a custom pylon sign. These tall signs are a signature sight in huge commercial areas, allowing maximum visibility from a distance.
Why Do You Need A Pylon Sign?
Shopping malls vary from small to very large multi-tenant complexes that rely on high visibility to attract customers. In this regard, the pylon signs are perfect for such a purpose. They are striking monuments one would hardly fail to notice. Whether placed near a busy highway or along the entrance to a mall, pylon signs make it easy for both drivers and pedestrians to notice your retail center.
The mall owners can also use it for branding purposes. By having the name of the mall, along with key anchor stores and popular tenants’ logos, reinforces brand recognition.
Features of a Pylon Sign
Pylon signs can be fabricated in various sizes and styles, catering to the exact needs of every different shopping center. Following are some of the most important features one may consider when investing in one:
- Height and Visibility: The major reasons for choosing the pylon sign are based on height. These signs can tower above surrounding structures, making them visible from almost miles away.
- Illumination: Pylon signs can be either internally or externally illuminated to make them visible for 24 hours. This makes your mall’s sign visible even at night or when there is bad weather outside.
- Customization: SignSmiths of TX will help you choose among a variety of materials, colors, and fonts so you have one that best portrays the character of your retail outlet.
- Tenant Display Panels: One of the most necessary applications for a shopping mall sign is tenant display panels. Individual sections provide room for anchor stores and other tenants to display their logos proudly. As stores turn over, SignSmiths of TX makes it simple to replace these panels, keeping the pylon sign fresh and current.
Benefits of a Pylon Sign Installation
First and foremost, there is visibility. A properly placed pylon sign can bring your shopping mall to the notice of thousands of people who pass by every day. This increased exposure could further translate into more footfall, thus helping your tenants grow their businesses.
Another advantage is shared advertising. Because the sign can carry a number of logos, many businesses in the mall get exposure without necessarily engaging in large-scale billboard advertising. This approach to marketing benefits the entire mall because it makes it a more attractive destination for shoppers wanting many shops in one central location.
Moreover, custom pylon signs enhance one’s professional and organized image. They also inform customers that the mall is well-maintained and expects quality inside. For new prospective tenants, the promise of increased visibility through a pylon sign can also be a selling point when leasing space.
Give SignSmiths of TX a call today for a consultation to see how we can make your shopping mall unique!
