Product: Vehicle wrap
Location: Columbus, Westerville, Worthington and Delaware, Ohio
Client: Signs and Designs by Mia
Vinyl wraps for vehicles are among the best forms of advertising there are for small and midsize businesses in the Columbus, Ohio area. Getting your message out there to potential customers is a full-time job in itself much of the time. Using traditional forms of advertising, marketing and lead generation is obviously an important part of generating more sales for your company, but vehicle wraps are specifically attractive for two main reasons: they are cheap and they work.
Vinyl wraps are effective because they go where people go. Some people, many experts among them, have called these solutions “mobile billboards”. They appear on cars, trucks, SUVs, crossovers, vans, utility vehicles, semi-trucks and trailers, construction equipment, buses, trains and even airplanes and helicopters. They are a very versatile for of advertising for dozens of different kinds of industries including education, government, politics, construction, media, communications, technology, health care, pet care, real estate, food, retail, entertainment, legal counsel and many, many more. The list is practically endless. These companies benefit from the results they get from having an ad travel from one place to another making a lasting impression on commuters and passersby. In marketing, this is called “Cost Per Impression” or CPI. The CPI among vehicle wraps is the highest out there, coupled with just the cost of installation and design. For a local Ohio businesses, this is good news!
But why? More people than ever are on the go in the Columbus area. This includes people in Westerville, Worthington and Delaware too. They are running errands, driving to work, picking kids up from school, headed to activities and so forth. Their lives are busy, but this brings them to the road more often. Studies have revealed that people absorb messages from mobile billboards daily and generally have a positive impression if those companies that advertised in this way.
Between 30,000 and 70,000 people per day could see your message driving by or stopped at a red light. They also see ads on trains, buses and other places, where you could place an ad with a vinyl wrap custom built for those dimensions. These impressions add up to hundreds of thousands over time and help build brands within a community.
Signs and Designs by Mia has trained professionals that know the business of outdoor and interactive advertising campaigns. Trained staff can design, print and install the vehicle wraps quickly and affordably to get your company’s messaging out there and moving along in the community. The decals are applied carefully, with precision, and do not damage the vehicles surface or paint. They can therefore be applied to leased vehicles, then removed once the vehicle is returned. Decals and graphic elements can also be changed out to reflect changes in the business or to replace the advertisement with a new one. Call for a quote and see how many people could potentially see your decal.
