Signage Will Bring in New Customers

Cost effective, creative ways to bring in new customers is always a challenge for business owners. Something as inexpensive as a banner can highlight a service or product and help create that impulse sale.

A few years ago, major repairs began in front of an Italian restaurant  At first the owner was upset, but then he had an idea.  He placed a promotional banner outside that said:

Best Lasagna in Town $5. 

It was so effective that he saw his revenue jump 25 percent compared to his business before the construction!  Why?  Because he was highlighting a particular dish causing that impulse to visit his restaurant.  It stuck in people’s mind. 

I love this story because it shows us how we can take an unfortunate, annoying situation and turn it into a positive experience. Need a creative idea?