Are you looking to invest in monument signs?
Make sure to choose a monument sign that works best for you.
Primarily targeted toward motorists, monument signs are critical markers for businesses in Houston, TX. They are highly customizable outdoor signs that consist of a ground base and the actual sign. Unlike most other signage options, which are attached to or hung somewhere, monument signs are freestanding signs that are installed outside a commercial property to improve its visibility.
If you feel your business needs better visibility, monument signs might be a perfect solution for you. But did you know that there are more than one type of monument signs? Let’s take a look at each of them individually:
Standard Monument Signs
Monument signs are the first signs that greet your customers. They identify who you are with your logo, business name, and address. Monument signs sit low to the ground and can be constructed of a variety of materials for the base, such as brick, stone, stucco, or materials similar in appearance. Monument signs can be lit or non-lit. Each sign can be tailored to your specific business needs and budget. Building a monument sign will strengthen your brand and increase you visibility.
Post and Panel Signs
These are highly versatile signs made up of lightweight materials to display information. They can be used as directories for both single- or multi-tenant buildings, but they’re more often used to advertise a single business. You can use them to display a variety of information about your business. Not only can you leverage multi-color combinations but also externally light them up for nighttime visibility.
Pylon Signs
While these are also commonly used as directories for multiple businesses, they stand much higher than post and panel signs for extraordinary visibility. They’re commonly used by large shopping centers or gas stations. To make sure that it’s easily seen during the night, you may even leverage the illumination with the material and colors that work best for you. They afford incredible flexibility to incorporate branding, such as logo, graphics, and other elements that make your business recognizable.
Digital Displays
Digital displays are an innovative way of advertising your business. They give an updated, modern look to your monument sign. You can display any of your business information, news & updates, business offers, and directions to the entrance of your business.
Apart from the innovative feel, these signs allow you to make any change to the displayed information at any time without spending a penny. You’ll typically be controlling the information using a software, which will allow you to update or replace the information as you like. Depending on your vendor, you may even be able to take your digital displays to the next level by adding animation and eye-catching graphics.
Conclusion
By now, you should have obtained a fair idea about the different types of monument signs available out there. Compare the attributes of each type to decide which is the right one for you. If you’re confused, get in touch with Houston Graphic Signs, which will not just help you make a rational choice but also provide you with a stunning design.
