By Optimum Accounting There you are, at 1:30am in front of your computer, swearing at QuickBooks - loudly. The next morning as you sip your third cup of coffee, looking at your "to do" list you realize you'll be up late again to make that client deadline. Who has time for planning? With the energy and time freed up by letting a bookkeeper do it, you can focus on strategic planning. Maybe you'll have time to interview that virtual assistant, create a new product or service or (gasp) spend a little extra time with the kids? By working on, rather than in, your business, you can more quickly and effectively create a business that supports your desired lifestyle. And isn't that why you do what you are doing in the first place?