Channel Letters are very attractive and they draw attention of the passersby (potential customers) – day or night. They are used in the outer section of commercial building, churches and other institutions. They bear useful information to the customers about the occupants. The channel letter look is very appealing as well as a widely thought after concept. They are designed in such a way that they can be easily read day or night by customers who search for businesses and they can be noticed from far away. These channel letters can be standard non-illuminated, illuminated or back lit. They can be bright and shining, where Neon or LED lights are fitted inside the letter to glitter at night. Channel letters come in different varieties and fonts, however, in general, the bold font is the most commonly used. Channel letters come in many colors, different types and shapes. Usually the channel letters are embossed, so potential customers can read them clearly. They may be engraved to create a unique and custom look. They can be used for interior or exterior applications. The standard channel letters are made out of aluminum sheets. The letters can be made in a very attractive and creative way that is an eye catcher - to attract new customers. Channel letters are very commonly used for the purpose of advertisement of companies. There are a couple of decisions a customer needs to make concerning a channel letter order. - What size lettering? - What Font Style? Most popular is Standard Block - What lighting type? Neon or Led or no lighting. - What color face? Most popular is white or red - What color Return? Most popular is black or white - What color Trim Cap? Most popular choice is to match the face of the return color