Banners are an effective tool used for the purpose of increasing brand awareness and help organizations and businesses to mark and influence impression on the minds of potential customers. One of the most important aspects of a banner advertisement is that it can easily fit into the any business budget, with a minimum impact on cash reserve and possibly the greatest return on investment.
Being visible to your clients and potential customers is the key in getting a potential customer to walk in your door so you can sell them your services.
A few important points to remember about banners:
· They are strong and durable
· They keep working when you are not
· Banners are usually compact, portable and easy to store
· Banners are reusable. Use banners with information that can be re-used again - unlike dates or time sensitive information - this will ensure your investment will keep giving back for years.
DO's
- Use your logo on the banner to create brand awareness
- Use vibrant colours and attractive graphics to gain attention. Use colours and visuals (graphics) that play on the season such as back to school or Christmas Season.
- Use call to action phrases that invite people in
- Change banners regularly, so they do not become part of the landscape and then being overlooked.
- Have rest periods, take the banner down periodically, this will ensure your customers are keeping an eye out waiting for the next great promotion.
DONT's - Leave the banner up for long periods of time so that it becomes just another blip in the background. Nothing will turn off a client or customer more than a tattered "50% OFF" sign that has been up all year. - Make banners so generic that it will be overlooked - Use lettering that is difficult to decipher.
When banners are used strategically, banner advertising can be the most effective form of local advertising for small and large businesses alike. Are your banners sending the correct message with the right colours, font, size of letterings, graphics, logo making the most impact and providing you with the most bang for the dollar?
