Have you ever wondered, what difference could a neon signs or an LED sign make to your business? You might have not gave this a lot of thought, but, how often have you considered going for a shop, restaurant, pub or even an hotel, with neon or LED sign? We will tell you, subconsciously - quite often. In crowded streets, with a number of options for eating, drinking, entertainment and lodging, your subconscious mind draws you towards one with the flashiest neon or LED sign, especially when you are being new or in an experimental mood with your taste. You also tend to remember the names shining brightly under the night sky more distinctly than those inscribed in white and black or even colours against a dull, lifeless billboard or a nameplate. This is scientifically proven fact that all animals, including human beings, are attracted towards light. This fact has been well utilized by the business minds, who make their signs stand out in a bunch of other businesses, in sharp red, blue or yellow colours.