There are a lot of questions that required to be answered by the customer (end user) before a sign maker can suggest and recommend different options and then create an attractive and effective sign for them. The following are some of the questions that required to be answered first - as an educated consumer will save time to the sign maker where they already have an idea of what kind of sign they would require: 1. What is the purpose of the sign. 2. Where will it be used? 3. What text will it have? 4. What logos and / or graphics will it have. 5. Do you have the graphic art work ready and in the right acceptable format like: PDF, ai, EPS etc (high resolution), as WordDoc, JPEG, BMP etc are not an acceptable format (low resolution). 6. How long will the sign be used for? Based on the above answers, the next step will be to choose the appropriate : 1. Substrate (the material to use as the base of the sign). 2. The size 3. The material background colour 4. Letter size (pending how far is your audience) 5. letter colour 6. Font 7. Margins and Borders 8. Graphic / image