Are you in the market for a lobby sign, outside company name sign, or a logo of your company? Did you decide on which kind of substrate material to use? The colour, font, lighting etc. There are many factored involved in signs and using an experienced graphic designer will ensure that you're using the right colours for your ad and / sign, the proper font because there is no point on spending money on a sign that is not doing justice to your business. If you're already spending the money to do the sign, make sure you get the sign that Will give you the most response. Are you using the proper signs to maximize traffic to your business. Use The Power of Signage to Promote your Business. Signs that are neglected and not in good condition, could send the wrong messages and vibes to your business. Sign can tell a potential customers a lot on your business, so make sure your first impression is a good one.