Design Options you should consider when... Design Options you should consider when you are running your marketing campaign for your business. Design is an important element of any signage. Your sign should solve the problem for which it was intended. The human sub-conscious mind forms an opinion within as little as 90 seconds. It is then when it decides whether you would like to see more or express no interest. Yes, first impression is everything as you're well aware, so when you choose a sign to promote your product or your business it is imperative to choose a sign that capture the audience attention, inform, create or support an image, and elicit an emotional response. Design can be simple, elegant, conservative, flashy or wild… Design is about selling your message in a creative yet appropriate way for your business. Part of the overall design - Colour and font style are important aspects of a sign design. A graphic on your sign will catch the reader’s attention and add flair to your signage. The font used should be appropriate to the message you have to convey. They can be big and bold or soft and flowing. When choosing the colour for your lettering, you need to think about the sign background colour, as a good contrast will allow for easy reading. When choosing colours and backgrounds, it is very important to choose the right combinations. Are your signs using the correct contrast that will provide the best and the most effective results?