The Jersey Mike’s chain in central Florida, continues to be a fast growing franchise. New stores continue to open because they have a good product, well managed stores, good service and strive for quality and consistency. They are successful because they also maintain quality and consistency with their exterior building signs. Having a very recognizable logo and color scheme makes outdoor marketing easier, but it also became synonymous with Jersey Mike’s because of the uniformity and repeated usage. Additionally, they know the marketing value of installing their logo signs prior to opening, benefitting from being in the public’s view as soon as possible.
Each time a new location is chosen, they contact Premier Signs of Florida to take care of their signage needs. Their repeat customer relationship allows the new store sign process to fast track. Many of the preliminary steps have already been determined and are a part of Jersey Mike’s customer file with Premier Signs. Things like logo, color and sign material specifications, are decided, so it’s immediately on to the measuring of the new space. Having done this process at multiple locations, it is now streamlined for both Jersey Mike’s franchisee and Premier Signs. While many locations will usually use one of two sign designs, some locations need more custom signs to fully meet their individual needs. Choosing sign options from a portfolio of previous locations make this selection easier as well. Taking the initial stage out of the usual procedure also enables both parties to integrate the newest in sign innovations faster. This also adds to their success, keeping their exterior marketing doing what it needs to do 24/7 in the most efficient way.
Collaborating once again on their newest Orlando location, an exterior building logo sign and monument inserts have been installed. The acrylic custom oval cabinet sign in red, white and blue was installed above the main entrance. Continuing their outdoor marketing 24/7, this cabinet is not only LED lit from inside, but it also has halo lighting around the perimeter of the oval. And, yes, it has been installed prior to the opening for advanced location identification and publicity. Passersby can see the beautiful halo effect giving a custom look at night that enhances the sign’s dimensional look.
This location is part of a larger shopping center so their street side, or perimeter, sign will be part of the main monument sign. This sign is equally important to their exterior advertising, because identifying your location from the street is even more important when you are part of a multi tenant complex. Making sure that traffic can view the sign from either direction, two Jersey Mike’s acrylic logoed signs were installed on both sides of the monument.
Collaborate with experts for a successful business. Form a partnership with the very experienced team at Premier Signs of Tampa today for all your sign needs, inside and out. Call 813-914-7006 or email to info@premiersignsfl.com.
