Let’s explore some exterior business pole and pylon options, characteristics and benefits. There are multiple reasons that many Tampa Bay area business’ exterior marketing plans include pylon and pole signs. One main reason is that many individual business properties and lot orientations obscure the exterior building signage, making these kinds of signs an absolute must! Large trees, other buildings, or just a large parking lot between your building and the traffic, are reason enough to include these signs to provide higher visibility.
Pole and pylon signs can be used as shared, individual and combination signs. In a case where companies are part of a larger business, or industrial center, they may have more limitations to their individual sign, in order to be part of a main “directory” sign. These large pylon signs usually are placed at the entrance or street side of the entire property. Sharing part of a larger sign, the sign material, size, shape, and often, even the background and color are already designated. In other situations like the one pictured, you may be only limited by your company’s allotted sign space and sign material. Any anchor business’ sign allotment may be a bigger portion. Your company’s top space may also include a unique shape or design. Your logo and script in the colors that are your trademark will be front and center.
Poles and pylons, being inherently raised signs, are truly an advantage, given that the height can be adjusted to best suit your business property. When positioning your sign at the corner of your property, or close to the entrance and the street, not only can height be adjusted but also the sign face direction. An additional “extra” is that pole and pylon signs can be double sided, so they get twice the exposure. The actual poles and pylons can be made of metal, concrete and even brick. A single “leg” or two, are used to support the sign or signs. Pylon legs may vary in thickness and the leg material may also continue framing the entire sign body.
A cabinet or can sign is t
he most popular medium for the actual face of each sign. These are made from molded plastic or acrylic bases. These bases are then individualized by means of color choice, vinyl overlays, vinyl or acrylic precision cut letters and symbols, and adding interior LED lighting or spots. The options abound when it is your company’s individual sign. That’s when custom colors, graphics and layered logos bring your name to life, bringing potential customers from multiple directions and distances. To ensure your sign is visible no matter the weather or darkness of night, light it, and it will serve as a beacon. Think of it as your company’s lighthouse on a hill guiding customers thru inclement weather and darkness. Whether you chose a pole or pylon method, your business can also use it to have more than one sign on them. These secondary signs are a great way to allow your main sign to display your name and logo as large as possible. They can then be used for many additional purposes, like displaying directional arrows, company contact info, address, tagline, or descriptions of your company’s services or goods.
Remember to look beyond your exterior building signs. Include perimeter property signs like pole or pylons to increase your outdoor marketing reach. Premier Signs of Tampa has experience with all forms of exterior business signs, so contact them today by calling 813-914-7006 or email to info@premiersignsfl.com. an get expert advice.
