Once a business goes from an idea, to a brick and mortar location, it then takes groups of creative people to get the word out. As was the case with one of Premier Signs of Tampa’s newest clients, West Park Animal Hospital. West Park Animal Hospital came to Premier Signs to get started. Because they are part of a business center, having an allotted amount of sign area and property guidelines, the best sign solution for them was a combo sign.
Keeping in mind their location’s restrictions, and their design ideas and preferences, they choose a palette of green and white. The permanent sign was designed and Premier Signs was in the process of creating it. During this, West Park decided to have them design and install a temporary banner. This is an essential and sometimes forgotten step that lets potential customers know that they will be opening soon. Now they have outdoor advertising even before they open their doors!
Keeping with the sign style of the adjacent businesses, West Park Animal Hospital also choose channel letters for the title portion of their exterior entrance building sign. Channel letters are a very popular and durable sign medium for outdoor installation. They come in a wide assortment of colors and text styles, some of which are displayed by their neighboring businesses. Channel letters are usually attached to a raceway. The raceway is usually painted the color of the exterior wall to become virtually invisible. A raceway also lifts the sign letters off the building giving visual depth.
Now,in order to allow West Park to stand out but remain cohesive with the center, they decided to employ a combo sign. This allowed them to have their name at maximum letter size for their given space on top, with a can sign underneath, to display their logo and the business tag line. Doing it this way the name can be easily seen from a distance and allowed for additional wording.
The permanent sign has come a long way from its temporary counterpart. It is now a beautiful, vibrant green exterior business wall sign, with a white cabinet sign donning green letters and dog image. It is also an LED lit sign, another smart choice that was inspired by the adjacent businesses. Since West Park’s neighboring businesses’ signs are lighted, a darkened sign would portray the wrong impression. Even if the hospital was open, but the skies were darkened by inclement weather, they would appear as if their business was closed. LED lighting shines bright, making sure that doesn’t happen, by guiding their clients and serving as a location identifier for potential ones. 24/7 marketing and branding happens when a business uses LED lighting for their outdoor business signs. It also provides a more inviting and safer surrounding for all your customers.
Consult with experienced sign professionals to help you make the smart choices for your business’ exterior signage. Call premier Signs today at 813-914-7006 or send email inquiries to premiersignsfl.com. Let them help you be noticed, even amongst a “crowd”.
