When you need exterior building signage, think outside the box. Or in this case, include the box! Combining sign types, such as Channel letters and a cabinet, or box, might be just what you need to make the most out of your exterior signs. The use of two styles of signs allows you to have more freedom with your name or logo. You can be as creative with your name as you want, without having to indicate the type of business or service you provide because the cabinet sign used in conjunction with it can herald your purpose. This is exactly what Beacon Direct Cremation needed and Premier signs created and installed.
Acrylic channel letters come in a wide array of standard colors and can also be PMS color matched, so your color choices are not limited. Fonts and letter sizes are also countless. You can even add a signature detail like Beacon did, giving their sign an even more customized look. For your established customers, just a well designed, highly visible sign with your name would probably be enough. To bring in new customers, however, the addition of a cabinet is crucial. This is where you can state your purpose, service or wares. Instead of confusion as to what your business does, the passerby immediately is informed and will store that information for later use.
How many times have you seen an exterior building sign and wondered what kind of business it was? Your Exterior building sign is a critical part of your branding and marketing. Don’t miss a great opportunity to sell yourself and your company to anyone who passes your location. Don’t keep possible customers in the dark! An additional way to insure that, is with lighting one or both of your exterior sign parts. It can give you both visibility at night or in inclement weather. In this competitive world, you need to stand out in an eye-catching, memorable way that has expressed the right message your business needs to convey. This may need to include stating exactly who you are.
So when you are in need of exterior building signage for your new business or location, consider the added benefit of combining two or more types of signs to really get the most out of your exterior marketing. If you are an existing business owner and not getting new “passerby” customers, perhaps you should reevaluate your exterior signage and come to premier Signs for a consultation. Reworking your existing sign or adding a cabinet with your business description, might just be the exterior marketing boost your business needs!
Contact us by calling: 813-914-7006 or by emailing us: info@premiersignsfl.com
