Are Vehicle Wraps a Good Investment for Your Business?
Have you ever wondered, looking around your area seeing all the wrapped advertising, if the vehicle wraps make sense for your small business. We at Dream Signs and Graphics are more than likely will say “Absolutely!”. Think about this for a minute! More than 9 in 10 Americans are reached by media targeting vehicles. Considering this big a fishing net, here are some important things to know about vehicle wraps in general. So, let us start here. What is really a vehicle wrap and how does it help a small business owner?
Vehicle wraps are travelling billboards that are digitally printed on your vehicle. They can either cover full vehicle or part of the vehicle including the windows of the vehicle with mostly printed in eye catching vibrant colors to promote the company brand. They are usually made of heavy-duty vinyl with varying degree of durability, usually lasting anywhere from 3 to 5 years.
It is a common misconception that vehicle wraps are usually meant for large companies that have a fleet of vehicles. Stats have shown that wraps work and are infact necessary for small businesses that own 1-2 vehicles. Any business owner would have to agree the company credibility would go up many fold where potential customers can see easily see them and the customers can easily be driving on the highway next to you. And think of this one, the wraps can put your company in the same league as the larger franchises that own a large fleet and the customers do not need to know what size of company you are.
For a few thousand dollars of investment, the wraps can reach a few thousand customers and the Outdoor Advertising Association of America (OAAA) says that this form of advertising will cost lowest per thousand impressions. Compare this against static outdoor signage and newspaper ads which cost ~100 and ~500 times more per thousand impressions! Wow!
Really, how effectively can you leverage the reach?
Simply put your company website info on the wrap and do make it easy for short names so customers who drive next to you can easily remember them.
Of course, you will need your company phone and preferably have a separate 1-800 line to keep track of calls that come through that line. Lastly advertise a special promotion on that wrapped truck and keep track of those calls too.
Dream Signs and Graphics located in Sugarland TX area, part of the Signworld group, is specialized in installation of vehicle graphics and provides excellent customer service and at competitive prices. Contact us today to know more and get a quote at 281-513-6622.
