Is your outdoor signage a bummer? Are people ignoring your business and you can’t figure out why? Fear not, here at Custom Sign Source, we feel that we have found the answer to your woes. Better Homes & Gardens surveyed more than 100,000 readers in 2011 and 2012, asking if they agreed with statements about business’ signage. Listed below are the statements, followed by the percentage of readers who agreed with the statements each year.
- “I’ve driven by and failed to find a business because the signage was too small or unclear.”
o 2011: 49.7% agree
o 2012: 60.8% agree
- “The letters on signs should be large enough for passing motorists to read at a glance.
o 2012: 90.9% agree
- “I have made quality assumptions based on a store having clear and attractive signage.”
o 2011: 34.5% agree
o 2012: 41.5% agree
- “One of the first things I notice about a new or unfamiliar business is the outside signage.”
o 2012: 75.2% agree
- “In addition to identifying a business, signs can convey the personality of a business.”
o 2012: 85.7% agree
- “I have been drawn into unfamiliar stores, based on the quality of their signs.”
o 2011: 29% agree
o 2012: 35.8% agree
Fast action is key for your business right now. Don’t wait any longer to replace your sign with a new, updated look. At Custom Sign Source, we can create many different kinds of signs to promote your business and help it grow. Stay ahead of the competition and contact us today to give your business a new look!
