Find yourself spending thousands of dollars a year in print, television and radio advertising? Not sure if these advertising efforts are reaching your target audience? These are questions you should be asking yourself when building your brand awareness. If you can’t control whether or not your target market is viewing or hearing your advertising through these medias, what can you do in order to expose them to your business? The answer to that is fleet vehicle graphics.
What better way to drive your business than to drive your business around! With vehicle graphics you are able to advertise 24 hours a day, bringing your brand to thousands of motorists as you travel, as well as when your vehicles are parked. A 2010 study by Arbitron, Inc. looked at the cost of advertising per every thousand impressions and where your advertising dollars receive the most impact.
As shown in the graph, vehicle wraps had the most return on investment in terms of advertising cost per every one thousand impressions. Vehicle graphics also have a life expectancy of around 5 years, so over time your investment pays for itself and then some.
There are many different types of fleet vehicle graphics to choose from, ranging from cut vinyl graphics to full vehicle wraps. If you would like more information on how fleet vehicle graphics can help grow your business, or what vehicle graphics package is right for you, give us a call at 973-970-9280 or visit us at www.customsignsource.net and download our vehicle graphics information kit.
