Minimalist office décor is gaining popularity among businesses. To accompany open-concept office designs, businesses are choosing clean and simple décor. While this strategy may work for your workspace, will it work for your reception area? Consider the photo in this post that displays a plain business lobby with no signage. The lack of branding fails to make any type of impression. If this looks like your office, you could be missing out on a huge marketing opportunity. Even the most subdued office lobby sign could benefit your business in many ways. 1. Welcome Customers You only get one chance to make a first impression. Plain, stark walls will make it hard for customers to feel welcome in your business. Depending on how your building is laid out, it may also make it hard for customers to even find you. Instead, give guests a warm welcome with signage that proudly displays your brand. You can create a positive first impression with a variety of signs including vinyl lettering and dimensional letters. 2. Display Your Logo and Motto Customers will quickly know who you are and what you do when you have custom lobby signage that displays this information. Whether you choose to display just your logo, your slogan, or other business details, you can make a solid statement about your brand with signage that ties into your office décor. 3. Explain Your Brand Office lobby signs can display more than just your logo and motto. You may also choose to display your service offerings, a menu or even accolades and awards that your company has received. You’ve worked hard to achieve these awards and build a brand, so you can certainly display these details in the lobby to showcase your achievements. 4. Guide Guests If you have multiple offices or areas of business, guests may benefit from directional signs in your lobby. This way, when they arrive at your location, they’ll know exactly where to go to get the service they’re looking for. 5. Set Your Business Apart In shared-tenant buildings, it’s especially critical to set your business apart with signage that tells guests who you are. Whether customers enter your business from the street, elevator, or long hallway, it’s critical to welcome them with custom lobby signage that separates you from other tenants in the building. Professional Lobby Signage for St. Petersburg Businesses Burg City Signs in St. Petersburg will help your business to establish its brand with a custom lobby sign that ties into your existing décor. Our team of designers can create signage of all sizes that will make a positive first impression when customers walk in. Reach out to us to begin taking advantage of the valuable real-estate in your business’ lobby.