In today’s competitive marketplace, where inflation and online shopping are taking customers away from retail spaces, it’s more important than ever for your store to be clearly identifiable and eye-catching. While there are many ways to increase visibility, the best choice for a storefront is almost always a custom channel letter sign.
Our sign studio is always thrilled to take on new clients, and we are proud of the reputation we have established in our local communities over the years. We have worked with individuals and businesses of all types all across the DC area, including Sterling, Dulles, Reston, Chantilly, Leesburg, and other nearby cities.
If you own or manage a store and you’re looking to increase its visibility, we would be happy to help. While there are many ways to attract new attention, today’s article will focus on the best permanent, building-mounted option: custom channel letter signs.
Defining Channel Letter Signs
The term “channel letter” probably isn’t used in your everyday vocabulary, as it’s a description typically used by people in our industry. However, you probably see channel letter signs every day on your usual commute. A channel letter sign is made from dimensional letters, numbers, or icons which are mounted together to spell out a business’ name or form its logo. Typically, these signs are mounted directly to the building above the front door, and they’re the most common sign you will see in a strip mall, outdoor shopping center, or on a standalone building.
Why Channel Letter Signs Work
Channel letter signs are a time tested way to identify a business, and they’re eye-catching for a few key reasons. These signs create a dimensional look, and the contrast they form against the building naturally draws the eye to the sign. In addition, they can be fully customized to match the branding of any business. A channel letter sign also adds a sense of professionalism and confidence for any storefront. By adding this type of permanent signage, you show your customers your business is here to stay.
Our Design Process
If you are considering adding a channel letter sign, we have the experience, equipment, and capability to help at every step along the way. Most of the time, our clients have a general idea of what they’re looking for, but aren’t exactly sure how to make it happen. Since we have done many channel letter signs in the area, we understand how to effectively design them, what permitting is necessary, and how to work with different types of clients. We do design work in-house, so our process begins with a meeting with the client to determine their ideal sign, and then we create options for them to choose from. It’s our goal to make the process as easy as possible for our customers.
Expert Manufacturing and Installation
Once the design process is complete, we make the signs right here in our studio. Because we manufacture our own signs, we can offer great pricing to our clients, and we have excellent quality control standards. Once complete, we have the right crews and experience to install the channel letter sign and immediately start attracting new customers to your business.
To learn more about our sign services and/or to schedule your consultation, please give us a call today.
