Selecting the right signs for a restaurant can help attract new customers, make it easy for people to order and navigate your space, and advance your overall brand. While ordering new signs is a great idea, there are many options for restaurant branding and it’s easy to get overwhelmed.
Luckily, our team of sign experts is here to help. As a leading provider of signs and branding materials for individuals and businesses in the Washington DC area, we have the skills, experience, and equipment to take on any sign needs you have. We work with all types of businesses, but restaurants are some of our favorite clients because the possibilities for their signs are endless and we can be very creative in our designs.
This article is meant to act as a resource for restaurant owners or managers who are seeking out new signs. In the sections to follow, we will discuss a few things to keep in mind when ordering new signs, and also provide insight into our sign design, manufacturing, and installation process.
Types of Restaurant Signs
Depending on the type of restaurant you own or manage, what kind of building you operate out of, and your personal preferences, there are almost infinite options when it comes to branding your business. Because we have helped restaurants of all types, we can provide some insight on the most popular types of signs. To start, a restaurant needs a clearly identifiable exterior sign. For standalone restaurants, this can be a monument sign, a post-mounted aerial sign, or channel letters. Channel letters also are the ideal choice for restaurants located in shopping centers. From there, you can add signs which are specific to your messaging. Restaurants often choose to add menu boards, a-frame signs, vinyl wall or window graphics, necessary ADA signs, or custom signs tailored to their unique needs.
Know Your Brand
Any sign you choose to install inside or outside of your restaurant is a forward-facing representation of your brand. When determining which signs to add, what size and style to choose, color schemes, and other important details should be considered to make sure the new signs advance your brand and represent your restaurant well. Understanding what market you cater to and the image you want to convey should be paramount when considering which signs to add.
Seek Expert Input
Maybe you aren’t quite sure about how to advance your brand, or you don’t know exactly what signs are available for your restaurant. If you feel this way, know you are not alone! Many clients come to us who know they need signs, but aren’t sure what direction to take. Luckily, we are a full service sign studio and our years of branding experience can go to work for your restaurant. If you need new signs, we can consult with you and help you through every step of the process.
Contact us today, we will be happy to help design, create, and install the perfect signs for your restaurant.
