Channel Letter Advice From Local Sign Experts Clearly identifying your store and advancing your branding to anyone who walks or drives by is key for any successful store. The right sign for your business can make all the difference, but selecting the right sign might seem like an impossible choice with so many different options available. For businesses in the Washington, D.C. area, our sign company has been an ally for their branding needs for years. We are a team of expert sign designers, manufacturers, and installers who are experienced in all types of signs, from small custom signs to large monuments and anything in between. We happily serve Sterling, Reston, Dulles, and other local markets. When it comes to storefronts, one great option we offer is a custom channel letter sign. In the sections to follow, we will discuss what channel letter signs are, what types of companies typically use them, and help you determine if they’re a good choice for your business. Defining Channel Letter Signs  If you’re not in the sign business or haven’t priced a sign before, the term “channel letter” might not mean anything to you. However, if you saw an example of these signs, you would instantly recognize them. Channel letter signs are used very often for main branding purposes. These signs consist of hollow, individual, three-dimensional letters which are mounted together to spell out a company name or form a company logo. These letters can be made of different materials, including acrylic, which allows for inner LED lighting. Most Common Channel Letter Businesses  Now that we know what channel letter signs are, you likely are picturing some of these signs you have seen in the past. Because they are among the most common ways to brand a business, these signs are found on many different types of businesses. Most of the time, channel letter signs are present above a storefront or on a large, open wall which is clearly visible to passers by. Channel letters are often seen in strip centers, as they fit nicely above an entry door. These signs are used by retailers, restaurants, professional services providers, manufacturers, and many other types of companies. Other Viable Options  While channel letter signs are an excellent choice for many businesses, they aren’t always the best option due to a property’s location, the considerations of the site, the type of business, or a client’s budget. Many of our clients who consider channel letters also consider monument signs, which are freestanding creations meant to highlight a company’s logo. Eye-catching monument signs are typically expensive and require a site with enough space for the monument to be constructed. Another option is a box sign, which is similar to channel letters, but instead of individual letters, it consists of one three-dimensional box with a surface containing the company’s branding. These signs are typically more cost-effective. Receive a Custom Proposal  If you think a channel letter sign could be right for your business, we would love to help. To get the process started, contact us today and one of our knowledgeable team members can visit your site, answer your questions, and provide informed insight into the best option for your business.