Stand Out From the Crowd with a Custom Storefront Sign As any retailer knows, today’s market can be difficult if you don’t have the right plan to create business and stay relevant. With online shopping still on the rise and inflation taking away people’s ability to spend, retail stores must take every step possible to raise awareness of their stores and get people in the door. While there are many ways retailers can attract new customers, perhaps none is more impactful than adding an attention-catching storefront sign. These signs help people recognize the business and it’s the first opportunity the store has to make an impression on potential customers. As one of the DC area’s leading sign companies, we have designed, manufactured, and installed new signs for many retail stores, and we would love to help your company as well. If you are in Dulles, Sterling, Chantilly, or any surrounding area, we can be your go-to ally for all things branding. In this article, we will focus on the positive aspects of storefront signs and the impact they can have on your business. Boost Awareness  The main goal of a storefront sign is to identify your business to new customers. Many retail stores are located in shopping centers with storefronts which look identical or very similar to those next to them, so it’s critical for a retail store to have a sign designed to stand out from the crowd. Many of the signs we create for retailers are made from channel letters. These signs feature dimensional letters with hollow centers, which are perfect for adding illumination to help people see your business day and night. These signs can also be crafted into the shape of your company logo, and we can work with you to match your vision for how you want people to first see your store. While channel letters are the most common sign for retailers, we can craft a variety of options to suit the needs of your space. Show You’re Here to Stay  In addition to letting people know about your store, making the investment into a quality storefront sign shows the world you are in it for the long haul. Some retailers use vinyl graphics, banners, or yard signs as a way to save money and avoid the expense of a storefront sign. In our experience, they are actually costing themselves money rather than saving it. When you add a custom storefront sign, customers get a sense of confidence, financial strength, and trustworthiness from your business. This is important for any retailer, and can be the difference in someone coming in the door or walking right by. Brand Your Business  Your shop’s storefront sign is also the primary way to brand your business. Anyone driving by or walking down your street will see your sign before they see anything else, and if it is easy to read, states your company name, and gives an indication as to what you sell, they are far more likely to visit your store. Our team can help every step of the way, from designing an attractive and effective sign to quality manufacturing of the sign to professional installation; we make it easy. To learn more about our services or schedule a consultation for your new sign, give us a call today.