Retailers rely on foot traffic, name recognition, and powerful messaging to flourish. Custom signs help companies become noticed, promote sales, and convey critical information to visitors. Regardless of your sign, whether a bold store sign or a simple directional sign, each one helps make a positive impact on your visitors.
- Storefront Signs
The first impression a customer will have about a store is its storefront sign. There are several types to choose from, such as:
- Channel Letter Signs: Three-dimensional letters that can be illuminated for visibility day and night.
- Ground Level Monument Sign: Mounted at ground level, providing a high-class look, and for use in mall stores and standalone retail stores.
- Awning Signs: Canvassed frames with the store name and logo, offering cover and sign at one go.
- Window Decoration
Vinyl stickers, lettering, and perforated window clings can:
- Drive sales and new merchandise
- Contact information and business hours
- Adorn with items that have a theme-related beauty to them
- Indoor Signs
Once in-store, signs can maximize shoppers’ experiences. There are several key types:
- Directional Signs: Lead customers through the environment effectively
- Advertising Signs: Display discounts, reward programs, and future events
- Point-Of-Purchase (POP) Displays: Strategically placed signs in and around checkout stands
- Ceiling and Hanging Signs
For larger stores, directional signage is effective in directing visitors through them. Examples include signs indicating sections of a store, such as “Women’s Apparel,” “Home Decor,” or “Clearance.”
- Floor Graphics
Retailers sometimes forget about floor space, but it can actually be utilized creatively for marketing. Floor graphics can:
- Lead customers to special offers
- Enhance brand identity
- Enhance security through pedestrian flow guidance
- Accessible Signs
Retailers have a responsibility to make signs accessible to all shoppers.
- Accessible braille and tactile signs for restroom, fitting room, and exit locations
- Clear, readable fonts with high-contrast colors
- Proper sign positioning for viewability
- LED & Neon Signs
Lighted signs are most effective for drawing in people, especially during dusk and at night.
- Neon Lights: Give a retro glow that stands out
- Led Displays: Energy efficient and infinitely variable, ideal for featuring variable deals.
- Sidewalk and A-frame Signs
Positioned in store facings, these sign stands are ideal for declaring daily bargains, sales, and events and can be simply replaced and moved when desired.
BeBold Sign Studio: Empower Your Retail Presence
We at BeBold Sign Studio have expertise in producing and installation of high-quality custom retail signs for stores in Dulles, VA. Require a bold storefront sign, in-store signs, or any sign in between? Let’s speak about your sign needs today!
