Having the proper signage for a business could be a game changer. We live in a time when people use social media to promote themselves or their businesses. Social media will be an effective tool, but to get maximum results, the best way to promote yourself is to have several outlets. Now it’s important to understand what type of sign you need for your specific business. It is a daunting task to try and decipher which sign you will need for your business, and you may come to understand you need multiple signs for your business. But the business world has taught us for nearly a hundred years is there is no such thing as marketing yourself too much.
Below we will discuss the types of signs you have to choose from and which, if any, your business needs the most.
What type of signs do you, as a business owner, need?
Understanding what signs you need is the key to running a successful business and complying with local rules and regulations. Below are some of the signs you need to succeed as a business.
- Window graphics – This type of sign is one of the best ways to be fun and interactive with your customers. Here you will highlight sales or significant events taking place in your business. What makes it fun is this is the type of sign you have the opportunity to bring out your creative side on these signs. There is the chance to put the words in different colors and different font sizes. Whatever you think you need to do to attract customers.
- Exterior signs – These signs are like banners, hanging signs, or roof signs. These signs will be primarily used for advertisement or simply to guide your customers to your business. It will be a beacon for interested customers to locate your business quickly.
- Address signs – Again, if you have a business you want people to be able to find the business. This sign should have the building or unit number on it so prospective customers will easily find the business. It is especially useful if you are in a shopping center, some people may not see the building sign, but as they walk around, they will see the address sign.
- Lobby signs – As mentioned in the intro, you will never have too much marketing. Of course, people walking into your business know your name, but lobby signs show professionalism. It shows you take your business seriously and will handle the customer’s needs. Also, it makes for good social media moments. If the sign is fun and inviting, people will feel compelled to take a picture and post it on their social media. Now you have just got free marketing which goes a long way, especially if someone with 50 million followers on Instagram comes into your store.
Looking for custom signs in Sterling, VA.
Signs are necessary for a business to thrive. Multiple signs will help a business not only attract customers but maintain customers by showing a level of professionalism and creating a fun environment. If you want to know what sign will work the best for your business and what you need to put on it to get maximum results, we will help with achieving those results. We have been in this business for many years and know what a good sign is. So leave everything to us, and we will help you create a sign which outshines all the rest.
Please give us a call and let the creative process begin.
