When you walk into a building, there is a good chance you know the business’s name. However, if you see a lobby sign, it affects you whether you notice it or not. It gives you this relief and helps you understand the business you are walking into is a professional business who considers its aesthetics. Aesthetics keeps a customer on retainer, and locations like barber shops and salons need customers to return to maintain profitability. So installing a lobby sign is the best way for an owner to have customers return to their business. For some, it may seem like a big sign in the middle of the building, but the effects of it run so much deeper, and the benefit to a business owner is immense.
Below will discuss why a lobby sign benefits a barber shop and salon.
Why are lobby signs important?
Other than the sign on the outside of the building or an address sign, the lobby sign is one of the most important signs you will have for a business. Here are a few reasons lobby signs are essential to barber shops and salons.
Branding – a lobby sign is a photo magnet. When you create a fun interactive lobby sign, it attracts people to it, and this will help with branding. In the age of social media, these pictures will surely end up on Twitter, Facebook, or Instagram, a free promotion. You get a client who got a nice haircut; they go over to the lobby sign, take a picture, tell everyone they had a wonderful experience, and you potentially have 5 to 10 potential new clients.
Professionalism – It is hard to understand but think of every major corporation. You see a lobby sign when you walk into their HQ. Think of Tesla, Google, and Walmart. By stepping into their building, you already know the company’s name, but as mentioned in the intro, the aesthetics stand out. This business has put in the money and effort to put this sign in place to make their business look better. If a business is willing to do this, they want to show they take their job seriously and are eager to help you in any way possible.
Opportunity to show off awards/certifications – A lobby sign catches people’s eyes when they walk into the shop. Once you have caught their attention, here is another moment you show off your professionalism. You display your awards from your employees or a company in general. You also show off certifications to make people aware they are in a place which will handle their needs. Everyone wants to feel comfortable, especially when it involves their hair. Use the lobby sign to show people why they are in the right place.
Lobby signs are more than just bulky letters in the background of a reception desk. They will do many positive things for a business regarding moving them forward. Even in a barber shop or salon, they hold incredible value and could take the business and its employees to the next level.
Looking for a lobby sign in Leesburg, VA.
The little things make a huge difference. Even though it may only seem like background noise, you must be aware of the immense upside having a lobby sign has on a business. Some of the most influential people who own a store have dozens of pictures in front of a lobby sign. It’s saying something without using words, and you could be just like them. If you are trying to make a lobby sign best suited to your business, let us help. We have the experience required to help you understand the need for a lobby sign and how to make it best align with your business and attract people when they walk into your shop.
Please get in touch with us and allow us to work out magic for you and your employees.
