Are you looking to make your business facility more noticeable? Custom channel letters can help your brand stand out in the busiest of streets. High-impact outdoor signage has three critical functions: enhance brand image, attract customers, and communicate information. Quite amazingly, custom channel letters perform well on all three fronts. Whether you’re located in a busy street or away from other business activity, operate during the day or night, custom channel letters are an excellent way to enhance the visibility of your storefront.  Let’s take a look at some of the benefits of leveraging custom channel letters: Highly Versatile Custom channel letters can be used in a variety of indoor and outdoor applications. While the most common practice is to use them on storefronts, they’re also a popular choice for branding business lobbies. This indoor application helps create a great welcoming environment for business visitors as well as makes a strong first impression on them. You may even combine custom channel letters with other signs such as monument signs or pylon signs to help put more emphasis on  your brand. A great example of custom channel letters with pylon signs are commonly seen outside gas stations. Offers Unmatched Visibility When it comes to ensuring high visibility, nothing performs better than custom channel letters. This is particularly true of your business operates during the nighttime and you’re looking to capture the attention of pedestrians and drivers from distance spots. The 3D nature of the letters combined with striking illumination ensures that your business won’t be missed, no matter how dark it is outside. High Aesthetic Value Custom channel letters don’t just improve the visibility of your signage but also feature an aesthetically pleasing design that makes your business friendly and inviting. To ensure that you don’t end up attracting the wrong crowd, however, customize the sign so that it accurately represents your brand. Depending on your business needs, you can tailor your channel letters to your brand by using your brand colors, logo, font, graphics and other elements. Different Illumination Options Speaking about illumination options, there isn’t a one-size-fit-all solution for all businesses. You have several options to lighten up your channel letters, depending on the type of look you’re trying to achieve. Some of them include: Front-Lit: With this option, the bulbs are positioned behind the acrylic front to lighten the letters from inside. In other words, the lights shine outward through the acrylic front. Halo-lit: As exactly the opposite of front-lit signs, halo-lit signs allow for illumination from the back of the sign. The front is made from aluminum while the back is acrylic to allow the light to shine through. This creates a halo-like effect or glow around the between the letters. Open-Face: This type of illumination exposes the neon tubing or bulbs exposed to the outside by having no front. To sum it all up, custom channel letters can offer a lot of value to your business. To reap the above-discussed benefits, get your custom channel letters deigned from BeBold Sign Studio.