Wondering how to install highly effective vehicle wraps to gain maximum ROI? Here are some common designing and installation mistakes that you need to avoid!
If you’re looking to gain traction for a new business, product, service, etc., from a wide target audience, then there’s arguably no better way to achieve that than to invest in a vehicle wrap! When used correctly, vehicle wraps can be an incredibly effective marketing tool. They let you turn your vehicle into a promotional space that has the potential to reach a wide audience.
However, there are some common mistakes that people make with vehicle wraps that prevent them from availing their full potential. So, when you are designing and installing your vehicle wrap, you need to avoid such mistakes that can harm your promotional goals.
Here are the common vehicle wrap mistakes that you need to avoid:
Don’t Choose a Low-Quality Material for the Wrap
The quality of your vehicle wrap matters a lot because if you choose a poor-quality material for your wrap, then it will easily fall prey to weather-related wear and tear. It will start to peel, bubble, and discolor quite quickly, which will ruin its aesthetic value. Moreover, you will have to replace it with a new wrap. This is why it’s never a good choice to opt for a low-quality affordable material over a high-quality expensive yet cost-effective one.
Don’t Forget to Clean the Vehicle Before Sticking the Wrap
Before you install the vehicle wrap, you need to clean your car thoroughly. This is because grease, dirt, oil, and tar will prevent the wrap from sticking properly to the vehicle and cause it to wrinkle and bubble. Also, if dirt remains trapped under the wrap, it will damage your vehicle’s paint. This is why you must clean your vehicle as thoroughly as possible before installing the wrap.
Don’t Install the Wrap Hastily
Make sure to get the vehicle wrap installed by a professional. Don’t install it hastily as that will ruin the wrap. Poor installation might lead the wrap to stretch, bubble, warp, patch, and even discolor.
Don’t Use an Unreadable Font
Always opt for a font that is easily readable with ample spaces between letters. This will ensure that your content is readable. If you choose a complex and intricate font, then people won’t be able to read the content of your wrap, which will foil your marketing efforts.
Don’t Choose Low-Contracts Colors
When designing the vehicle wrap, make sure to choose colors that contrast well with each other. This is because if the colors on your wrap stand out against each other, then the content of your wrap will be easy to discern and read even from afar.
Don’t Overcrowd the Wrap
You also have to be careful not to overcrowd the vehicle wrap with too many design elements. This is because if the wrap is too crammed with content and graphics, then it won’t be aesthetically appealing and will be harder to read. So, simply follow the less is more approach and choose your wrap content carefully.
Don’t Forget to Make the Key Information Stand Out
Make sure that you choose large fonts to display the important information on your wrap. This way, passersby and drivers will be able to read the information easily.
Don’t Forget to Add a CTA
Make sure to add a clearly defined CTA. Add important information such as your contact information and the next step that you want your target audience to take.
Avoid the aforementioned mistakes when designing and installing your vehicle wrap!