Are you confused about the color of your next tradeshow display? Here are some guidelines you can’t afford to miss.
When it comes to designing a tradeshow booth, color is one of the most important things to consider. Color is important for several reasons. It shapes the design of your tradeshow booth and also expresses the visual aesthetics of your brand. By choosing the color that is relevant to your brand, you can attract more customers and enhance your profitability.
Remember that you only have 6-10 seconds to gain people’s attention before they either walk away. In this article, we shall discuss some general guidelines about tradeshow displays and the colors that you can opt for.
Stick to Your Brand
It is essential to pick the colors that represent your brand as well as the emotions and sentiments attached to it. By picking the wrong colors, you confuse your customers, thus making them go away.
Know Your Environment
Besides choosing the color that is relevant to your brand, the color you choose should be relevant to your environment as well. If a certain color is liked in one culture, it doesn’t mean that it is liked in another culture. Try to understand your audience, before you choose the color.
Seek Professional Support
If you are having a hard time choosing the color for your tradeshow display, you must seek help from a professional signs company in Sterling, VA, like ours.
Think Big
To make your colors work for you, you need to pay attention to the details. The color of your flooring is just as important as the color of your booth. Make sure the floor color doesn’t create any hurdles between your brand and the customers.
Now that we have discussed the guidelines, let’s evaluate the colors that will work perfectly for your tradeshow booth.
Red: Red is one of the most powerful colors you can use in your tradeshow booth. However, using too much of it can result in visual overload. Instead of using red as the primary color, you can use it as an accent color.
Yellow: Yellow is oftentimes liked with optimism, and is one of the catchiest colors you can use. However, yellow can make the text hard to read. You can pair it with other color to enhance visibility.
Green: The color green signifies health, sustainability, and eco-friendliness. Green can be used as a primary color as well as a supporting color.
Orange: Orange is an effective color that signifies playfulness and energy. It is one of those colors that work perfectly, regardless of the industry in which you work in. However, using a bright tone of orange can make you look cheap, so it is better to stick to a slightly off-beat mode.
Blue: Blue is one of the safest color tones for your tradeshow displays. It highlights peace, tranquility, and friendship. Whether used as a primary color or as an accent, blue doesn’t disappoint.
Choosing the color for your tradeshow booth displays can be difficult. However, before you settle for a color, consider a few things. These factors include the nature of your business, your target audience, the environment you are in as well as your budget. You are half-way there if you manage to find a seasoned signage manufacturer in Sterling, VA.
