If you want your business to be really successful, you should consider putting up indoor wall graphics at your office or outlet
As a general rule, wall graphics don’t really get the kind of recognition they deserve when compared to other marketing and PR related activities. This is a conscious decision that many business owners take, and they prefer to spend most of their funds on ATL and BTL marketing campaigns.
While exterior signs are certainly an absolute must, this does not mean that you should ignore the chance to both enhance your office space and also improve the overall customer experience. Ultimately, outdoor signs have done their job of getting people into your outlet, now keep them there is the task of well-designed indoor wall graphics. Check out the major reasons due to which you should have a robust indoor wall graphics plan in place at your retail or B2B outlet or even your office:
Promotion of Brand Building Activities
Always remember that brand building is a continuous and never-ending process that does not stop when the customer enters your store. On the contrary, this is the ideal time to utilize your branding collateral to create an excellent platform for promoting brand loyalty.
In order to allow outdoor and indoor wall graphics to work together, it is imperative that you ensure that you use the same kind of hoardings, messages, and pictorials all across the board. This way, they will all be completely consistent with your brand. Moreover, such indoor wall graphics will reinforce your brand image in the mind of the target audience at a time when they need such reinforcement the most. That is, when they are at your outlet to execute a purchase decision. You can use canvas, acrylic frames, and vinyl wall graphics to drive home your core message.
Promotion of Company Culture
Indoor wall graphics basically help to define the overall tone of your workspace, even as they tell the world what your company is all about. You can easily use them as an opportunity to keep your employees and visitors focused on the brand’s main purpose. This way, you will be able to endorse a highly positive worth ethic even as you create visual imagery to motivate your employees around that purpose.
Dissemination of Information
You can try and draw your customers’ attention to any ongoing sales and promotions that you might have launched with the help of indoor wall graphics. Apart from that, you can also use them to provide a bit more information about your brand identity and what it stands for. Think along the lines of a GP’s waiting room. There may be information on respiratory infections and the like to keep the patients occupied.
Simple Decorations
People tend to shop based on their respective holiday seasons. In this case, you can use many different kinds of indoor Graphics that can be both changed and reused as par the occasion.
In this case, various types of SEG (Silicone Edge Graphics) are ideal since they can be redone with disposable fabric inserts. No need to change the whole pattern of your graphics display when you can change the message in line with the specific season.
