Do visitors to your business premises complain about a lack of directions?
Without directions, it’s hard to make sense of everything.
To a certain extent, the same is true in business.
Without directions and wayfinding signs, your premises will not have order and control.
Directional signs should be one of the first fittings of your business. They benefit and help all parties from visitors and employees to yourself.
Here are the reasons why your business should have wayfinding signs.
Guidance
As the name suggests, wayfinding signs are used to find your way. They are all the more important in multi-storey premises with many floors and rooms. Directional signs provide you with guidance and show you the path to your destination.
Identification
Other than just guiding, directional signs are also used to identify rooms and floors. What is the point of following directional signs when you don’t know where or what your final destination is? Wayfinding signs serve an important function in identifying key business areas and places.
Instructions
Directional and wayfinding signs also play another important role. They are often used to provide instructions. This can be most readily seen at the entrance of shopping malls. Shopping malls have maps with layouts of all the floors. Not only that, they also have instructions on how to access those floors. Visitors and customers are thus granted agency and control. They can proceed to their destinations on their own instead of standing confused.
Information is effectively transmitted with directional and wayfinding signs acting as a one-way channel.
Efficiency
Wayfinding signs promote and increase efficiency in the workplace. This works in a number of ways. Visitors and customers can go quickly to their destinations which saves time. As a result, the intended activity like a meeting or purchase is also done sooner. The flow of business operations, therefore, becomes faster.
Time is also saved by employees and other personnel not being disturbed. They don’t have to take the time to explain to a visitor or customer how to reach their destination. It may only be a minute or two, but those minutes can add up at the end of a day. Employees aren’t disturbed and continue working thus more work is done. Cost efficiency is also achieved as a result.
General Order
The combination of the above benefits promotes overall order and cohesion. Everyone does their tasks and goes where they need to go without disruptions. People can find their way about without becoming stuck, standing around and congesting pathways. Your business is kept constantly in motion and order.
Marketing Purposes
Lastly, wayfinding signs also work at some level for marketing purposes. Their color, design, and coordination can reinforce your overall brand identity and image. Familiar colors and fonts make people remember your logo and brand more.
Conclusion
Be Bold Signs is the place to go for all your wayfinding sign needs. We have many different indoor sign products that are suitable for your needs. They will combine together to provide impeccable directional flow to your premises.
