The secret to successful marketing is to make a memorable first impression. Advertising is different now today than it was before. In the last decade, vehicle wraps have become one of the hottest trends to advertise your business. In fact, the Outdoor Advertising Association of America (OAAA) has stated that more than 95 percent of Americans have seen vehicle wrapped cars and made an inquiry. That is impressive and just one of the advantages of using vehicle wraps.
What is a Vehicle Wrap?
Technically, a vehicle wrap is a professional digitally printed billboard installed on your car, SUV, or van. These colorful wraps can cover the entire vehicle or just a part of it. They feature your logo and graphics, beautifully done in colorful graphics. This helps your business be noticed whether you’re driving on the road or if the company car is parked temporarily.
Eye Catching
These brightly, colored vehicle wraps make your car stand out from the regular vehicles on the road. Passing drivers aren’t going pay attention to a plain red car, but they give a second glance to colorful vehicle wrap on a red van. With vivid colors and bright logos, Be Bold Sign Studio’s vehicle wraps are so eye catching that drivers and passengers will pause to get a look.
Increases Your Visibility
Vehicle wraps increase the visibility of your business greatly. If you’re driving on the road, hundreds if not thousands of potential customers see your logo and information. Even if your company car is parked, many people will walk or drive by it. Vehicle wraps work because it takes your company logo and info with you, wherever you go. They are also ideal for both large companies and small businesses, trying to get their name out there. In fact, it’s the type of advertising that levels the playing field and allows both types to get their name out there.
Cost Effective
According to the OAAA, mobile vehicle wraps reach more consumers daily than any other type of marketing for less money. They will often reach between 30,000 and 80,000 of new impressions daily and it averages out to only cost around 4 cents for every 1,000 impressions. For every $1 spent, most businesses see around $6 back in new sales, which is greater than store displays, radio, and print advertising.
Be Bold Studio designs a variety of vehicle wraps in a plethora of styles and colors. Contact us today at (571) 371-0381 so we can work together to develop an effective marketing strategy to grab more customers’ attention.
