Using Floor Graphics to drive or increase traffic at your retail establishment Have you noticed how many people, these days are entering your retail establishment with some sort of hand-held electronic device? The majority of individuals perform their shopping with electronic devices in tow. If you take the average person, realize they hold their hand-held devices at about stomach height. With that in mind, much of the time these people are looking down while in your store. Knowing this, how can you more effectively capture the attention of the electronic device indulged shopper? The answer is greater utilization of custom floor graphics. Typically, retailers spend large sums of their advertising dollars on graphics at eye level or above. Most of the advertising space in a retail operation is already taken. However, there is a significant amount of available space to increase advertising. Match this with the plethora of individuals coming into retail establishments with electronic devices and spending the bulk of their time looking down at the electronic device, and you have an advertising match made in heaven. Custom floor graphics can be tailored to your company’s individual’s needs. They can be generated from the quite simple to the very complex. With today’s equipment, there are really no limitations to what can be accomplished with the right floor graphics, including 2D and 3D representations. Do you want to target a specific location or product in your establishment? Are there particular areas you want to increase the foot traffic? Can you offer a more effective or efficient walking pattern for your customers? Is your current flooring concrete, tile, carpeting, wood? Do you have stairs? Do you want to create a lasting memory of the shopping experience at your location? Utilizing or increasing the use of floor graphics can certainly assist you with all of the above and can be applied to whatever your flooring material is. The next time you are updating the advertising material for your retail establishment consider utilizing floor graphics as an addition to capture attention of the downward looking electronic device utilizing retail customer. Written by: FIne d-Zign Signs