Messco Building Supply, based in Manchester, CT, recently added two new boom trucks to its fleet. As a trusted local provider of building materials, their trucks serve as both work vehicles and moving billboards. That meant the new trucks couldn’t show up with a blank canvas. They needed to match the existing fleet and stay true to the company’s brand identity.
That’s where G-Force Signs & Graphics came in.
Starting with the Brand
Before we touched a design file, the team at Messco provided key info, photos, and specs from their current fleet, branding guidelines, and placement preferences for their logos and required information.
This step matters. Matching existing branding is more than just copying a logo. It’s about color consistency, proportional layout, and knowing what works best visually for different vehicle shapes. Every truck has its own footprint, especially specialty vehicles like boom trucks.
We took that input and translated it into a set of vehicle-specific designs. Our focus: clean, professional branding that looked like it had been part of the fleet from day one.
Strategic Placement for Maximum Impact
When designing for utility vehicles, visibility and legibility are critical. For Messco’s boom trucks, we placed the company logo and required licensing information on the cab doors—an area with high visibility and clear regulation compliance.
But we didn’t stop there. We looked for the spots on the trucks that would catch the most eyes in traffic, at job sites, or while parked on busy streets. Side panels, tail areas, and rear doors offered space for larger logos and branding elements.
Every piece of vinyl was placed to make the most of those moments when someone glances over at a truck in motion or pauses just long enough to read a phone number or company name.
A Cohesive Look Across the Fleet
The final result was a smooth match with Messco’s existing fleet. The two new trucks didn’t just look good. They looked like they belonged. That consistency builds brand trust and strengthens recognition in the community.
Whether parked at a construction site or hauling materials across town, these trucks now carry Messco’s brand with clarity and confidence.
Custom Graphics That Work as Hard as Your Team
Fleet graphics do more than fill space. Done right, they create mobile advertising that supports your business all day long. For Messco Building Supply, their boom trucks are now working double duty, delivering materials and promoting their name wherever they go.
At G-Force Signs & Graphics, we work closely with clients to make sure every graphic we produce fits their brand, their goals, and their equipment. Whether you’re adding one new vehicle or updating an entire fleet, we’re here to make sure the end result feels seamless.
Need graphics for your work trucks or delivery vehicles? Let’s talk about how to turn your fleet into a consistent, high-impact visual asset. Call (860) 787-5338 today to make sure your next vehicle doesn’t send mixed messages. We’ll design vehicle graphics that looks just as sharp as the work you do inside the van.
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Give G-Force Signs & Graphics in South Windsor, CT to find a creative solution for your company’s signage needs today!
