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South Windsor, CT

Windsor, CT – Location Branding / Custom Sign Update Project for Energy Company

SYNOPSIS: A brand overhaul can seem like a lot of work, but for this client it was an opportunity to upgrade their signs. Here’s a look at what we chose and why for this local energy company.

Re-branding creates an opportunity with upside

BY: Greg Ghezzi, G-Force Signs & Graphics

Project Overview

Companies rebrand for any number of reasons, but any time a rebrand occurs it’s an opportunity to make a big sign upgrade. When Guascor Energy needed all new signs, they contacted G-Force Signs & Graphics to take on this important part of the rebranding process.

Since the company was now operating under an entirely new name, any sign on the property with the former name had to be replaced, including the large building sign, street sign, lobby sign, door signs and parking signs.

This project also required close adherence to the company’s new brand guidelines, so each sign had to be custom made to ensure a perfect match.

Exterior Dimensional Lettering Sign

The largest sign to be made was the one attached to the exterior of the building. A dimensional lettering design was chosen because the lettering could be tailor made to match Guascor’s brand. The new brand’s bright blue and green against the building’s darker building makes the sign stand out and easily be seen.

Company Identification Panel on Monument Sign

Another sign to be replaced was the company identification sign on the office park’s monument sign near the street. This was achieved with an appropriately-sized aluminum composite panel with the new logo printed on top. This material, also known as ACM, is one of the most versatile sign materials on the market. Guascor’s new parking signs were also made from ACM with a full-color print.

Both signs were easily made on ACM because the exact colors from the brand guidelines were printed and applied directly to the aluminum with a protective coating for outdoor use.

Cut Aluminum Letter Lobby Wall Sign

A big priority for Guascor was to create an impression of professionalism with their lobby sign. A great-looking and well-designed lobby sign can leave potential clients with a feeling of confidence and stability regarding your business, and this one is no exception.

The lobby sign was made from cut ¼” aluminum which was mounted flush to the wall. Rather than going with a full-color print, the aluminum was finished with a brushed look for a very sleek and modern look.

Branded Lobby Doors

The final signs needing an update were the door signs, which were updated using white vinyl graphics with the company’s new logo. This large-scale project gave the building an entirely new look and feel, and the reviews have been overwhelmingly positive. This project had a very large quantity of signs and budget, but G-Force Signs & Graphics can help any business with their branding needs.

G-Force Signs & Graphics Can Handle Any Sign Needs

Whether you just need one sign or a whole new look like Guascor, our team is ready to make the process as easy as possible from start to finish. We have a team of professional designers, manufacturers and installers and we take pride in serving people in Windsor and the surrounding areas of Connecticut.

If you have a sign need, no matter how large or small, we hope to have the chance to be your business’s sign partner and provide you with the perfect branding solutions.

To learn more about exterior signage options, visit our website by CLICKING HERE.

Useful Links

For more information or to contact us for a Free Consultation: CLICK HERE.

Check out some of our Reviews: CLICK HERE.

Give us a call today and let G-Force Signs & Graphics in South Windsor, CT to find a creative solution for your company’s signage needs today!


“Best Sign Company in South Windsor, CT”

Top Rated Local Custom Sign Shop / Store / Business

Hartford County: South Windsor, Hartford, Windsor, Bloomfield, Glastonbury, CT


“Best Sign Company in South Windsor, CT”

Top Rated Local Custom Sign Shop / Store / Business

Hartford County: South Windsor, Hartford, Windsor, Bloomfield, Glastonbury, CT

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Greg Ghezzi

G-Force Signs & Graphics

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52 Connecticut Avenue,
South Windsor, CT 06074, USA

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52 Connecticut Avenue,
South Windsor, CT 06074, USA



BIO: Greg is the president and founder of G-Force Signs & Graphics. Prior to starting his own business, he was a Relationship Manager for a Fortune 500 company with over 25 years of experience leading large scale projects. He holds a BSBA from UCONN.


Windsor, CT – Location Branding / Custom Sign Update Project for Energy Company