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Supreme Lending, a mortgage company, wanted to level up their office signage for both their Manchester and Coventry offices. The revamp included a new, dimensional-letter lobby sign, wall graphics in different areas of their office, door signs at each of the entrances, and updated exterior signage at both locations.
Supreme Lending has a strong belief in the principle, “customer for life.” It is what drives their company and they wanted their office space to reflect the same. According to them, the location branding they implemented has helped them in many ways.
Brand Recall
Their lobby sign helps their business know about them, their brand as soon as they enter their space. Their logo helps with brand recall in the long term. They have made use of this unique branding opportunity to reinforce their brand in the minds of the customer.
Welcoming Atmosphere
A bright and vibrant logo situated right over the reception sets the tone for the customer’s visit. Along with displaying professionalism, it makes them feel welcome and comfortable in the space. Stark, barren walls make the customers feel your business isn’t in the market for the long term.
Higher Visibility
Their sign has been strategically placed outside their office to attract the attention of potential customers as they travel down the street. The sign is placed at eye level so those who are looking for the office can easily locate it as they pass by it. It helps boost business as it gets people talking about your business when they see its sign.
Increase in Foot Traffic
A custom sign located outside your office also results in an increase in foot traffic. A lot of people who wouldn’t have known about you but were looking for a similar service would see your branding and visit your office for a meeting.
Claim the Location
Your office could be located amidst laundromats or restaurants. Would you like that to be your identifying feature, or your brand itself? A tastefully designed, prominent sign can do wonders for your business and its brand name in the market. It can help you establish yourself in the area and help others know that you are here to stay.
24/7 Advertising
A well-designed, professional-quality sign could help your name stand out from the competition and lets people know you exist, what your brand is about, and the products and services you offer. A sign that is displayed outside to display your company name and logo creates a feeling of familiarity and recognition for your brand. Even when your offices are closed, your sign would continue to advertise your brand and this is exactly what Supreme Lending’s sign does for their business.
Revamp Your Signage in Manchester, CT
Updating their signs has made a significant difference for Supreme Lending in terms of brand perception. You could do the same for your business by contacting G-Force Signs & Graphics. For more information on customized signage options, click here.
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Give us a call today and let G-Force Signs & Graphics in South Windsor, CT to find a creative solution for your company’s signage needs today!
