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CES Fights is the East Coast’s premier boxing and mixed martial arts organization which is streamed live on UFC Fight Pass! The MMA organization used commercial vehicle graphics to advertise their events in Providence, RI. They requested G-Force Signs & Graphics to design a wrap for their vehicle that would grab attention and also include the details of the sponsors for the event. According to them, it was a good move to market their business and increase exposure. Some of the ways it benefited their event are:
Unlimited Exposure around Town
One major reason many organizations are opting for commercial vehicle graphics is that whenever the car is driven around town, the company receives additional exposure.
Wherever the car goes, people in other vehicles, those walking on the sidewalk, and looking through the windows of buildings, notice the branding on the car. Many might grab their phone to research more about your business.
This method of exposure is significant because it can get difficult to let people know about your company otherwise. Commercial vehicle graphics manage to do this in an unobtrusive manner.
Stands Out On the Road
Millennials tend to ignore the traditional means of advertising, so ads in newspapers, TV, or radio miss out on a large chunk of your audience. Vehicles that have graphics on them tend to always attract attention.
As most vehicles are usually plain and basic, anything different immediately draws the human eye. The first time someone sets an eye on a wrapped vehicle with your brand might be their first impression of your company. As it will be attracting so much attention, you need to ensure it is of the best quality and looks professional as it sets the tone for your future business dealings.
There needs to be minimal text in an easy font as people might be seeing it for a shorter period of time than traditional advertising. However, the content needs to be aesthetically pleasing and sufficient to define your brand.
It is an important balance to strike because it should be noticed by people but not be distracting or too gaudy.
Another reason that people prefer paying just to avoid advertisements is because they don’t appreciate aggressive, in-your-face advertising. After having a long, exhausting day, nobody wants to sit through long commercials or pop-ups when all they want to do is relax.
With a commercial vehicle graphic, you don’t have to worry about that as it is unobtrusive. It lets people know about your brand and gives them the liberty of finding out more at their own pace. The advertising comes off as more than a suggestion instead of a forced encounter.
Easy to Change
With wrapped vehicles, you can easily change the graphics for an innovative, new look. Simply have the old wrapper removed and a new one added whenever you want to change the look of your ad to attract more people.
This gives the vehicle a fresh look while also keeping the advertisement and information provided up to date. It also helps with trying out different wrappers and seeing what attracts more attention and potential customers.
Looking for Custom Commercial Vehicle Graphics?
At G-Force Signs & Graphics, you get the best quality graphics and exceptional customer service that CES Fights can vouch for!
Contact Us for Commercial Vehicle Wraps
G-Force Signs & Graphics’ commercial vehicle wraps is one of the most effective and affordable methods of endorsing your business. For more information on customized vehicle graphics, click here.
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Give us a call today and let G-Force Signs & Graphics in South Windsor, CT to find a creative solution for your company’s signage needs today!